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Finnish Design icon Marimekko is teaming up with Sweden’s biggest clothing retailer, Hennes & Mauritz for a collection to go on sale next spring.
Cheap-chic giant H&M announced on Tuesday it will release a summer collection of some 50 products based on Marimekko patterns from the 1950s to the 1970s.
The range includes clothing and accessories for women, men and children. The collection will hit H&M’s 1,500 shops in 28 countries next April.
On Tuesday, Marimekko’s share price rose 3% in Helsinki on news of the deal.
Paakkanen’s Parting Gift?
“Our design team has long admired Marimekko’s vivid prints and colours,” says H&M design chief Margareta van den Bosch. “When our designers came up with the idea of creating a collection with Marimekko prints, it felt natural and just the right time. The summer collection 2008 will be joyfully fresh like a vitamin injection.”
Outgoing Marimekko CEO Kirsti Paakkanen said the collaboration will “enhance Marimekko’s international recognition among young and fashion-conscious consumers.”
Three weeks ago, Paakkanen announced she is stepping down as CEO and selling most of her shares to the new CEO, Mika Ihamuotila.
Marimekko was established in 1951 — four years after H&M.
( Ylestä)
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